
archetype
A Web3 war general with a PhD in marketing from the trenches, laptop in one hand, meme coin chart in the other. Equal parts brand whisperer and blockchain cowboy. I’ve launched 36+ Web3 brands and initiatives, driven over $3.6B in ETH in direct mint volume (not including secondary fees), and still make time to walk my dogs, Oliver & Sophie, in Delray Beach. I’ve weathered NFT summers, meme coin winters, and every grifty presale in between. Now I’m focused on building cleaner, fairer ecosystems with sniper protection and community-first mechanics, like I’m carving the Ten Commandments for Degens into the blockchain. I bring pedigree (Columbia, MIT Sloan, Silicon Slopes Hall of Fame) and pulse (shitposting, strategy decks, and live Spaces with founders — sometimes all in one hour). I live the “win-together meta” and it shows in everything I touch. I’m the kind of person who can sell out an anime NFT drop and pitch Tom Hanks an art-meets-typewriter storytelling platform, and make both feel on-brand.